75 Years ago our farmers farmed our lands using knowledge that was passed
down from generation to generation. The land was deeply respected for it was
their only means of survival. Using their inherent wisdom they planted
according to lunar cycles and the natural rhythm of earth. They nurtured the
seedlings using only natural compost and secret brews that protected the
plants and seedlings from the constant onslaught of insects, animals and the
weather. People where grateful for the food that mother earth and the farmers
supplied them. There was a natural balance. But like all good things that way
of life came to an end. The respect was lost. The planet's population
quadrupled and most of the very important knowledge about food and mother
earth was lost.
In 1985, fed up with the constant abuse and disrespect mother earth was
receiving a husband and wife team (Pritam & Har Bhajan) broke away from the
norm and founded a company called Fruits & Roots. A humble shop a mere
20sqm was born with the sole aim of bringing back the respect and knowledge
towards food and the earth that supplies it. Every single product was
scrutinized, tested and double checked, to ensure that it came from a place of
integrity, that the land it came from was farmed sustainably, the people who
farmed the land treated fairly, that there where no unnatural ingredients and
most importantly, that the client was satisfied with our research.
That tradition still goes on today. People, the planet and all that lives on it
remain our focus. We at Fruits & Roots are committed to sustainable living and
the future of our planet. Support this quest and let's make a difference in this
life time. Buy ORGANIC and question everything!